Dettol has partnered with celebrities Talia Oyando and Grace
Msalame to create awareness on hygiene during the Global Hand Washing Month.
The partnership will see the two celebrities engage mothers
and their children countrywide on the importance of hand washing.
Reckitt Benckiser’s East Africa Country Manager, Sachin
Varma said, “Talia and Grace are the perfect partners for Dettol as we strive
to entrench the hand washing culture across the country.
“At Dettol; we pledge to make lives of millions of people
healthier and happier by improving their hygiene habits. We sincerely believe
that this campaign will help us make a positive impact on people’s attitude
towards their hygiene habits,” she further added.
On her part, Talia Oyando said: “I am excited to be part of
this laudable initiative. It will go a long way in encouraging all the young
people to adopt and sustain hygiene practices.” Popularly known as Night Nurse,
the celebrated female DJ will leverage on her huge online presence to push the
campaign.
On the other hand, Grace Msalame will be working with her
celebrated twins to push the brand in family setting. “As a mother, I am the
overall guardian of good hygiene habits in the home and thus I believe that
this partnership will build hygiene consciousness countrywide”, Miss Msalame
explained.
According to the annual WHO/UNICEF report, one child under
the age of five dies from diarrhoea or pneumonia roughly every 20 seconds.
That’s 1.4 million children every year. Many of these deaths can be prevented
by the simple act of handwashing with soap, especially during the first 28 days
after birth. Here in Kenya, diarrhoea is ranked among the top five health
challenges alongside HIV, lower respiratory infection, neonatal encephalopathy,
and neonatal pre-term birth.
Considered as
the gold standard in germ protection, Dettol has been committed towards
spreading awareness around hand hygiene amongst children across the globe for
over 80 years.
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